The Importance of Custom Shirt Printing for Your Business
In the current modern age, brands have to make a lasting impression, and if they cannot do what is needed to achieve this, they will be trampled by the competition, especially now that we're living in a fast-paced digital space. One of the tried and proven methods of how brands take themselves to the next level is to express themselves and their unity as a team by having their merch line printed with a custom shirt. Through a simple logo, they make themselves stand out from the rest, and substantially, their pictures on social media become proofs that they have done it. If you're a brand or a local business, custom shirt printing is something you should take advantage of, and in this blog, we will discuss how you can leverage this tool to your advantage and take your brand to higher heights.
Benefits of Custom Shirt Printing
1) You look more professional, and it improves your brand image
If you want to be considered a severe company that your clients can trust, you should always leave that lasting impression that your company embodies professionalism. You create visual representations for your brand through custom shirts; with a simple glance, people can see and remember your brand. Suppose you're already a business with excellent services, like a restaurant or a gym. In that case, a well-designed shirt conveys that you put effort into your brand and professionalism and show that you are serious about this.
As a result of these efforts, your brand image significantly improves. If your logo is everywhere in your workplace, and people can see it, they will remember it. That's how our brain works. If you try to look at big brands, they have uniforms, with either their company logo or their branding, which helps the business to be recognized wherever it may be. Now, use this to your advantage. Custom shirts are similar to billboards, except that shirts are worn and taken everywhere. It's a free walking advert for your brand, increasing your brand's visibility in the process.
2) It costs less than spending on advertisements
Employing ads for your brand could be an excellent strategy to increase brand recognition. However, it doesn't work all of the time. Most of the time, you're gambling your money away, hoping it will work, but eventually, if it doesn't, that money is gone. With custom t-shirts, it's a different story. It lasts forever, and it stands the test of time. It can reach a wider audience from various settings, whether hosting an event for your brand or any social gatherings. In the long term, it's a more cost-effective option after your initial investment. It's like an investment in the stock market; if you know what you're doing, it's very low risk but has a high return on investment.
3) It acts as your brand's uniform
Having a uniform on your brand provides structure and unity. Could you imagine yourself and your team going on an adventure, and all of you are wearing the same thing? Isn't that a great experience? You would know that you are in the same situation by simply looking at the shirt and logo. That said, custom t-shirts create a sense of unity, belonging, and pride in the team and the team effort.
In addition to being a uniform, having the same apparel with your custom printed logos on it fosters a sense of equality. You're suggesting to your audience that in this brand, we’re a team and respect each other regardless of race or color. Not only is this good for your brand, but it shows that you're open towards everyone, fostering a sense of trust within the community that you're serving.
4) Unique Custom Designs for Events and Promotions
Regarding events and promotions, nothing is more refreshing than a uniform look with uniquely designed custom tees or apparel. If you're a brand, you don't want to be generic; you want to be unique and different, especially during events and promotions where you're your brand could potentially be highlighted. These custom designs on apparel you’ve chosen will help you stand out from the crowd. It will make your brand more memorable with the attendees who could become your customers.
These custom designs are unique; they can be used on any type of apparel, whether hoodies, caps, or totes. It's incredibly versatile, which gives you options for these events and promotions. Choose how to brand yourself based on the occasion.
Choosing the Right Custom Shirt Printing Company
There are a lot of custom shirt printing companies out there. Hence, it would help if you did your research. Use the internet as a tool to compare these companies all together and answer the following fundamental questions:
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Are they located within my area?
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Can they do the service that I want them to do?
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Do they have legitimate reviews and results?
1) Research and Compare
After asking and answering those questions, and if it checks the boxes that you're looking for, then you can dive deeper into the company and compare the specifics within their work, such as the quality of prints, types of prints that they do, and the pricing that they offer.
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Print Quality: Look for a printing company that uses high-quality materials and state-of-the-art printing equipment. Remember that those who don't use these two things will give you substandard results; therefore, if you want the best, get a company that uses these daily. This will also ensure that the print's result is vibrant and will withstand multiple washes and wears if you choose them.
- Types of Printing Techniques: Not all companies can use the same printing technique. One company may only be capable of doing one or two printing methods because of the need for more machinery. Consider the printing technique that the company deems proud of; for example, Tee Vision Printing is renowned for its screen printing, for it has done it for over a decade. If you're looking for screenprinting, you should go to this company. Additionally, it would help if you chose the printing technique that suits your design and budget requirements, whether screenprinting, DTG prints, or embroidery.
- Pricing and Packaging: Different companies have different prices. Some offer cheaper than others, and if you choose the right one, you can save money on getting the custom-printed apparel you want. For example, if you look at the pricing of Press and Release and Tee Vision Printing, you can see that Tee Vision Printing cuts the costs by a dollar while delivering the same results. A dollar difference shouldn't matter here, but if you're ordering a thousand custom shirts, you could save a couple hundred dollars by choosing the cheaper printing company. You can choose the cheaper one if they both deliver the same high-quality results.
2) Ask for Samples and References
Now that you've researched and spent time with the company's general information, you should look at their samples and references. If they are reliable, you can request samples of their past works, and they should be able to provide them. From there, you can assess the quality of the print and their attention to detail. Additionally, the company that you choose should have testimonials and satisfied customers. Ask yourself: “Do they have verifiable reviews, and is their customers' feedback good about them?" If yes, then good. You can use it to gain insight into the company’s professionalism, customer service, and overall customer satisfaction.
3) Customer Service and Support
One of the fundamental aspects of getting these apparels is communication, which can only be done through customer service. Make sure that the company you've chosen can provide excellent customer service and can communicate promptly. They should be able to respond to all your inquiries and provide clear instructions on proceeding when you order. Tee Vision Printing excels at customer support, as they can respond through emails and get on a call if you have questions about your orders.
In addition to excellent communication, they should be able to accommodate requests from you if there are any. It is common in the custom printing industry to not only custom print on apparel but also to provide customizations such as custom tags and placements. Make sure that if there are additional requests on your order, they should be able to do it.
Tips for Applying Effective Printed Business Shirts for Your Brand
1) Use high-quality materials
If you're using business shirts for your brand, make sure that you invest in high-quality materials high-quality materials. You want your custom apparel to be worn, not used once and left on the shelf. Make sure that it is durable and comfortable for the wearer so that if they choose to go with your custom shirt or apparel, they’ll be confident and proud of it.
2) Keep Simple Eye Catchy designs
Use simple and visually appealing designs for the audience you're trying to reach. Make it visible from a distance but not too big that it's overbearing. If you don't use your company logo with the design, don't forget to incorporate and use it. If you're having trouble, you can seek a graphic designer or a t-shirt printing company such as Tee Vision Printing to create designs for you in-house.
3) Consider your Target Audience
Tailor your design to the audience that you're targeting. Make sure that it resonates with your audience's preferences and interests. If not, ensure it is aligned with the message you want your audience to know about your brand.
4) Incorporate your logo and use legible fonts and colors
Ensure your company logo is on there and featured within the design. Make it visible as much as possible, and use fonts and colors that are legible and complementary to the logo and design. This way, it looks aesthetic, and people would start to see the effort you’ve made to make your design stand out. In addition, you can also place the logo on the back of the shirt. You are giving your brand exposure at both ends of the shirt.
5) Order in Bulk
If you're a brand that wants to be cost-efficient, it would be much better if you order your custom shirts and apparel in volume. Higher volume could save you much more than buying in small quantities. Additionally, t-shirt printing companies offer discounts if a person buys in bulk, which you can use as leverage for your next order.
Wrapping Up
Brands can use custom shirt printing as a powerful tool to take themselves to a whole new level in professionalism, brand image, and advertising. If you know how to utilize it properly and effectively in your brand, it's a game changer. More so, if you know the right printing company and successfully apply these tips, it is inevitable that you will leave a lasting impression on your customers and employees.
Tee Vision Printing
https://www.google.com/maps?cid=7121634296098158465
920 E Hunting Park Ave, Philadelphia, PA 19124
(267) 538-5331
https://www.teevisionprinting.com/